Apple has reportedly shipped 10 million iPhone 11 Pro and iPhone 11 units in China during September and October. The numbers have been calculated by Bloomberg based on government data and the total shipment of Android devices.
If the Cupertino company has indeed shipped 10 million iPhone 11s in China during September and October, it would represent a 6% increase in iPhone shipments YoY.
Before the launch of the iPhone 11 and iPhone 11 Pro, Apple had been losing market share in China to other Chinese OEMs. The 2019 iPhones have received a favorable response from Chinese consumers despite adverse market sentiments in China due to the trade war between the U.S. and China.
“Chinese customers seem to be receiving the iPhone 11 series better than last year’s models because of the lowered retail price,” said Nicole Peng, a Canalys analyst. “We see weaker shipments for old models but the latest products are going strong.”
Apple reduced the price of the iPhone 11 by $50 which has helped it in attracting more consumers, not just in the United States but also in other price-conscious markets like China and India.
Apple also made the iPhone 11 Pro and iPhone 11 Pro Max thicker and heavier to substantially increase their battery life. It also improved their rear camera performance and added a dedicated Night mode which has allowed the iPhones to finally catch up to the likes of Huawei and Google in the imaging department. The strong demand for the iPhone 11 has even led Apple to bump up its production by almost 10%.