iCloud Communications sues Apple for its iCloud service

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Every time Apple announces something new, a small company will file a lawsuit against it for violating its patents. This has happened again. A small company based in Phoenix called iCloud Communications has sued Apple over Apple’s new iCloud service. You can guess the reasons, they are quite obvious.

An excerpt from the lawsuit is as follows:

The goods and services with which Apple intends to use the “iCloud” mark are identical to or closely related to the goods and services that have been offered by iCloud Communications under the iCloud Marks since its formation in 2005. However, due to the worldwide media coverage given to and generated by Apple’s announcement of its “iCloud” services and the ensuing saturation advertising campaign pursued by Apple, the media and the general public have quickly come to associate the mark “iCloud” with Apple, rather than iCloud Communications.

The company which has sued has provides “Affordable, Flexible Voice-over-IP Solutions” since 2005. It also provides data center solutions like colocation, which stores customers’ files at their data centers. These services I imagine are the basis for their claims of Apple offering nearly identical goods services.

The company has asking for “all profits, gains, and advantages” in addition to the delivery for destruction of “all labels, sign, prints, insignia, letterhead, brochures, business cards, invoices, and any other recorded material.” It is now to see how Apple will handle this situation. Whether we will see the case dissolve over time as Apple will shower the small company with its money.